The Process of Rupture
nConditions for
successful persuasiveness
¨Proof of violation: Concrete proof that
the specific social or professional rule has
been violated
¨Assessment of
Damage: Proof that the problem which results from the violation of
rules brings about concrete and significant damage
=> Only when BOTH are presented, do the rupture-evoking debates gain
discursive power
nProcess of
Rupture
¨Segments: 1) Before the crisis / 2) Report of the egg
donor issue (transitional incident) / 3) Disclosure of PD Diary’s fraud investigation (Conditions for
rupture) / 4) Emergence of counter discourse